Insight UX

Insight UX is a research-driven, human-centered approach to design. We apply experience innovation, design thinking, and decades of expert knowledge to deliver comprehensive solutions to your customers and business.

HUMAN
CENTERED

Designing moments inspired by how people naturally interact with the world around them.

DESIGN
THINKING

An empathetic, solution-focused approach to solving real world problems.

EXPERT
KNOWLEDGE

Tapping into our decades of expertise to deliver the right experience, every time.

INSIGHT UX

UX Scale of Happiness

UX Scale of Happiness

Source: Andy Budd – Clearleft - Ignore UX at Your Peril

User happiness is measured by solving these 3 usability priciples: is the product useful, usable and delightful?

The Insight UX process uses many discovery methods such as user interviews, usability studies and early prototype testing to get to the heart of your customers needs. We then move into the design phase and use our talent, expertise and years of experience to deliver designs that meet your business needs and delight your customers all whiles staying true to your brand.

Our Approach

Discover Phase

DISCOVER

Understand opportunities, walk a mile in your customers’ shoes, analyze information and define goals.

Discover Phase

STRATEGY

Define the roadmap, and set a vision and measureable objectives.

Discover Phase

DESIGN

Transform insights, apply empathy, and iterate on ideas through creative problem-solving.

Discover Phase

LAUNCH

Work with sales, marketing, and other business functions to deliver an end-to-end product.

Discover Phase

MEASURE

Use customer feedback and data analysis to gauge success and identify new opportunities.

User research is the connective tissue throughout our entire approach.

Our Process

Great products are far more than just pretty.

  • We gain deep understanding of peoples’ needs, desires, and motivations to understand the keys to deliver products that exceed expectations.
  • We consider all aspects of business and customer goals in order to gain focus and hit the bull’s-eye.
  • We use user research to inform every decision we make in creating impactful and memorable experiences.
  • We design from insight to drie customer loyalty and shine the light on new business opportunities.

Results